Our readers are Active & Educated Parents of Growing Families
According to the 2011 Readership Study conducted by Circulation Verification Council:
• WV Family has an average of 2.05 readers per copy – over 30,000 readers!
• 78% of our readers are between the ages of 25 and 44.
• 91% of our readers are female readers.
• 49% of our readers have a combined household income of $75,000 or more.
• 25% have a combined household income of $100,000 or more.
• 6% have a combined household income of $150,000 or more.
• 59% of our readers have children between the ages of 5 and 12 years old.
• 37% have children between the ages of 13 and 18 years old
• 49% have children under the age of 5.
• 67% of our readers frequently purchase products or services from ads seen in West Virginia Family.
•58% of our readers keep WV Family 3 weeks or longer before discarding it – seeing your ad again and again.
Readers plan to purchase the following products or services in the next twelve months:
• 98% Children’s Apparel
• 94% Women’s Apparel
• 77% Men’s Apparel
• 83% Dining & Entertainment
• 82% Pharmacist/Prescription Service
• 74% Education/Classes
• 68% Automobile Accessories (tires, brakes, services)
• 58% Tax Advisor/Services
• 51% Vacations/Travel
• 44% Lawn and garden
• 43% Furniture/Home furnishings
• 39% Athletic & Sports Equipment
• 38% Florist/Gift shop
• 34% Home Improvements/Supplies
• 34% Legal Gambling (Lottery, Casinos, Racetracks, Bingo)
• 33% Cleaning Services (Carpet, Air Duct, Home cleaning)
• 31% Lawn Care Service ( Maintenance & Landscaping)
• 29% Home heating/air conditioning (service/equipment)
• 27% Health Club/Exercise
• 27% Childcare Services
• 26% Veterinarian Services
• 21% Jewelry
• 21% Financial Planner (Retirement/Investments)
• 22% Cellular phone – new/update service
• 18% Used automobile
• 17% Carpet/flooring
• 15% Major home appliance
• 12% New automobile
• 11% Attorney
• 11% Chiropractor
• 09% Weight Loss Products/ Services
• 09% Home computers
• 06% Real Estate
• 04% Wedding Supplies
• 01% Boats/personal water craft
According to the 2009 National Reader Profile Survey by Readex Research for Parenting Publications of America, Media Audit Release:
• 55% are college graduates or post-graduates, while 24% have some college
• 34% use child care.
• 77% are the primary shoppers for their children.
• 74% are the primary shoppers for their home.
• 43% are employed outside of the home.
• 27% subscribe to the daily or weekly newspaper.
According to the Fall 2008 WV Family Magazine Reader Survey:
• 100% look at or read the advertisements in WV Family Magazine.
• 72% have discovered a new business through WV Family Magazine.
• 62% use the advertisements in WV Family to make purchasing decisions.
• 64% have referred a friend or family member to a feature or advertisement in WV Family.
• 56% save issues of WV Family.
• 93% find the WV Family directories and guides (such as the Summer Camp Directory) helpful.
• 96% indicate that WV Family Magazine helps them identify service providers for their family (such as: entertainment, classes, camps, schools, doctors/dentists, health specialists, tutors, professional services.)
• Readers ranked education features as the most valuable feature in WV Family, followed by the calendar of events, health articles, parenting information, and directories & guides.
• Readers chose the Park & Museum Directory as the newest directory they would be interested in WV Family featuring. Followed by the Birthday Party Directory and the After school Directory.