If you have a family-oriented business or organization, you will not want to miss this opportunity to reach over 30,000 readers in North Central WV. This valuable issue includes family health articles and tips, safety tips, directory of family health advertisers, and more.
This is Target Marketing at its Best!
According to the 2009 National Reader Profile Survey by Readex Research, the majority of readers of regional family magazines (such as WV Family Magazine) are college-educated women in their 30's - 40's, with buying power for families, with an average income of almost $65,000.
To request a media kit containing a copy of our most current issue, deadlines, and rates - please call 304-472-4528 or email [email protected].
Testimonials from some of our Advertisers:
“WV Family Magazine gets our ad directly to the source of who we want to reach – families, moms, and kids. The appealing editorial content of the magazine makes readers spend time reading it from cover to cover, putting our ad in the direct view of our targeted audience. I especially like how WV Family ties in promotional content to what families are doing, such as Birthday Parties and “Staycations” (Stay-at-Home Vacations). WV Family is one-stop shopping for families. Its size makes it a handy piece that readers can hold onto. It is leaner and meaner than the newspaper - focusing on what families what to know. The advertising rates are very reasonable.” Rick Crowley, Marketing - Tuscan Sun Spa, Bridgeport, WV.
“Advertising with WV Family gives us more visibility. It reaches further than our own county - giving us further awareness among the region.” Nina Scattaregia, Owner/Director - Dance Factory, Buckhannon, WV.
“WV Family has helped in marketing our events oriented towards kids and families. It effectively gets the information out.” Melissa May, Executive Director – Prickett’s Fort State Park, Fairmont, WV.
“Advertising with WV Family Magazine has stretched our audience because it covers more areas than we normally would be able to reach.” Joanne Watson, Owner – The Wow Factory, Morgantown, WV.
“WV Family Magazine has helped our marketing because it is an excellent tie in to anything family that we do at Meadowbrook Mall.” Robin Urquhart, Marketing Director – Meadowbrook Mall, Bridgeport, WV.
“Advertising with WV Family has expanded our demographic reach for our messages. It compliments our marketing and public relations efforts by having a distribution that encompasses those making decisions with younger children. Most material out there is for older children, teens, or young adults; but WV Family has a wider age range - offering different things for different ages of the family. We are able to reach families with young children and get information to them earlier about college.” Annette Barnette, Marketing Director - Glenville State College, Glenville, WV.
Our readers are Active & Educated Parents of Growing Families
• 89% are female.
• 69% are between the ages of 25 and 44.
• 55% are college graduates or post-graduates, while 24% have some college
• 46% have children age 10 and up.
• 44% have children between ages 5 and 9 years old.
• 41% have children under 5 years.
• 34% use child care.
• 77% are the primary shoppers for their children.
• 74% are the primary shoppers for their home.
• 43% are employed outside of the home.
• 27% subscribe to the daily or weekly newspaper.
(Results provided by 2009 National Reader Profile Survey by Readex Research for Parenting Publications of America, Media Audit Release.)
Businesses should know that these readers look to advertisements in WV Family Magazine for information on goods and services they need to purchase.
According to the Fall 2008 WV Family Magazine Reader Survey....
• 100% look at or read the advertisements in WV Family Magazine.
• 72% have discovered a new business through WV Family Magazine.
• 62% use the advertisements in WV Family to make purchasing decisions.
• 64% have referred a friend or family member to a feature or advertisement in WV Family.
• 56% save issues of WV Family.
• 93% find the WV Family directories and guides (such as the Summer Camp Directory) helpful.
• 96% indicate that WV Family Magazine helps them identify service providers for their family (such as: entertainment, classes, camps, schools, doctors/dentists, health specialists, tutors, professional services.)
• An average of 2.09 readers read each copy of WV Family - over 35,000 readers in the North Central WV area.
• Readers ranked education features as the most valuable feature in WV Family, followed by the calendar of events, health articles, parenting information, and directories & guides.
• Readers chose the Park & Museum Directory as the newest directory they would be interested in WV Family featuring. Followed by the Birthday Party Directory and the After school Directory.
• 84% receive their copy of WV Family Magazine from their child's school, daycare, youth center, or community library.
(Results provided by the Fall 2008 WV Family Magazine Reader Survey)
Top 10 Reasons to Spend your Advertising Dollars with WV Family
1. Excellent Long-term Exposure. West Virginia Family has a shelf life of two months, and is referred to over and over again by families.
2. Targeted Distribution. West Virginia Family is distributed in places our target audience (families) are most likely to be. We are found in the following North Central WV counties: Randolph, Upshur, Lewis, Gilmer, Harrison, Doddridge, Marion, Taylor, Barbour, and Monongalia. You’ll find us in schools, childcare centers, health care facilities, libraries, popular shopping outlets and more.
3. Excellent Demographics. West Virginia Family readers are well-educated, affluent, consumer-oriented parents who put the needs of their children and family first. (See statistics from Reader Survey at top of this page.)
4. Strong Guaranteed Circulation. 17,000 copies per issue are delivered to more than 250 highly visible and carefully monitored locations where families frequent.
5. Readership per Copy. On the average, 2.09 people read each copy, which means over 35,000 readers are viewing your ad.
6. Concise, Attractive Format and Appearance. West Virginia Family has an 8”x10.5” format with a high quality 70 pound glossy cover, giving it a longer shelf life and a brighter, attractive appearance.
7. Competitive Rates. Compare our prices for two full months of coverage to those of a daily or weekly newspaper for the same duration.
8. Award-Winning Editorial. West Virginia Family Magazine has won multiple national awards in Editorial Excellence. Our writers represent some of the best and most experienced in the country, providing quality information on parenting, education, health & safety, and entertainment.
9. Family Calendar of Events. Our extensive calendar of events offers great ideas for everyday family outings, holiday events, and more. Another reason families hold on to our magazine and refer to it again and again.
10. The Only Parenting Magazine in North Central WV. West Virginia Family has high standards and the mission of providing parents, caregivers, and educators with up-to-date expertise and a local focus on family life, health, and education.
Effective Advertising that helps you reach over 39,000 readers in North Central WV. Advertising with West Virginia Family Magazine puts your ad directly into homes of families in North Central West Virginia. Since West Virginia Family has a shelf life of two months and it is full of tips and advice, articles from experts, an extensive calendar of events, and family resources, readers frequently keep their copy for future reference. Which means, they are holding on to your advertisement as well.
To request a media kit containing a copy of our most current issue, deadlines, and rates - please call 304-472-4528or email [email protected].
2010 Ad Reservation Deadlines and Distribution Dates
WV Family Magazine has a shelf life of two months. 42% of readers keep WV Family until they have read it all, and 55% hold onto copies until the next issue or longer!
Spring 2011
Deadline - February 1
Distributed the first week in Mar.
Summer 2011
Deadline - April 18
Distributed the last week in May
Fall 2011
Deadline - August 1
Distributed the first week in Sep.
Winter 2011
Deadline - October 3
Distributed the first week in Nov.
West Virginia Family Magazine is an award-winning member of Parenting Publications of America. This is a national organization with high quality standards in jouralism and editorial excellence. Member publications across America provide resources for parents, educators, professionals, and child care providers. See "News and Press Releases" for announcement of awards won.