We have advertising opportunities to fit your needs! Advertise in our bi-monthly print edition with over 20,000 readers, advertise on our website, or both! (Discount available when you advertise in print and online!)
Our Readers are Family Decision Makers!
Our readers are Active & Educated Parents of Growing Families. Our readers support their community and local businesses, as well as make purchases online. They seek purchases that support their families throughout the stages of their lives – health care, clothing, food, transportation, education, entertainment, the arts, sports, recreation, home improvement, and more.
Put your advertising dollars to work by promoting your product or service to a targeted audience.
Demographic of our Readers:
According to our Circulation and Verification Audit by Circulation Verification Council (CVC):
- 95% of our readers are the primary shoppers for their household – which means we have a powerful readership of decision makers.
- We have a 98% read rate – meaning 98% of our copies distributed are picked up by readers, compared to 83% national average for newspapers and magazines.
- Our 2.05 readers per copy delivers 20,000 readers per edition.
- Of those 20,000 readers, 91% are women, 78% are between ages of 25-44, 91% are between ages 25-50.
According to Readex Research Reader Profile, the majority of our readers are:
- College-educated women.
- From the ages of 35 to 54.
- Have the buying power for families.
- Have an average income of almost $75,000.
Our readers are a part of the consumer group that spends more than $1.7 trillion per year –
FAMILIES WITH CHILDREN.
- 59% of our readers have children ages 5-12.
- 49% have children under the age of 5.
- 37% have children ages 13-18.
According to Expenditures on Children by Family Report by the U.S. Department of Agriculture, Center for Nutrition Policy & Promotion, families making over $74,900 annually will spend over $300,000 per child from birth to age 18. Families making less with spend over $200,000 per child.
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